How Funko Pop Figures Revolutionized The Merchandising Industry?

 How Funko Pop Figures Revolutionized The Merchandising Industry?

 

We are a part of this generation where we have often observed a change in various forms of art. Art is not specifically subjugated to films, fashion, or any other element, art as an aspect is an open-element that we can observe in many aspects. One of the most famous & connectable subsidiaries in the segment of art is movies, television series & web-series. But merchandise is an element that has not only helped you connect with your audience in a bigger way. 

 

But it has also helped to create a buzz and excitement for the upcoming storyline in the following tv series, web series, or film series. But as the medium of art has introduced a lot of diversified ways of projections in making various types of action figurines. One of the newly popular styles of action figures is known as the funko pop action figure. It is a merchandising manufacturing company which is popularly known for developing bobble-headed & vinyl figurines. But everyone has the same question i.e. how did funko pop action figures become so popular?   

 

How Funko Pop Utilized The Opportunity Of Merchandising

 

Every human being has a small kid inside him & no matter how big you grow or how small you are the first thing you connect to is toys. Hence the toy industry is something that has always tried and experimented with new elements to keep the audience engaged with them. But the actual turning point which the toy industry encountered is when the element of merchandising when Mickey Mouse gained worldwide popularity. After Disney George Lucas saw an opportunity in utilizing the aspect of merchandising strongly.

 

As the era of merchandising was taking a strong toll and revolutionizing and developing new plays in the toy distribution industry. Mike Becker the founder of Funko saw this as an opportunity to introduce something new in the market. As the market was already consumed by action figurines or anime action figurines. But as in terms of the aesthetics of these action figurines, a few people were only investing their time and effort to make it look presentable and unique. That is when Mike Becker took it as a challenge & started selling funko pop action figures. 

 

He initially focused on action figurines of The Grinch, Tony The Tiger, and Cheerios & later diversified its craft in other entertainment segments. But the question arises here: how did funko pop action figures change the market of merchandising completely? 

   

How Funko Pop Changed The Market Of Merchandising

 

There have been a lot of experiments which we have observed in terms of merchandising. Merchandising has not specifically catered towards characters, it has also grabbed other elements of the storyline e.g. The Fighter Jet of G.I.Joe. Here are the following aspects which have grabbed funko pop action figurine's eyes across the market.

 

The Unique Aspect Of Funko Pop

 

Cartoons are the main element that has pushed the toy distribution business in a much grander way. But the concept of caricature cartoons was something very common that has been utilized for entertainment purposes in the publication segment. These caricature cartoons used to be generally of politicians, film stars, and many more influential people. Funko pop took this as an opportunity as none of the action figurines available in the market used to cater the way of making action figures this way. So he capitalized on this aspect and developed action figures to capture the market uniquely.

 

How Funko Pop Leveraged Its Style In Pop Culture

 

Initially, cartoons used to garner attention towards action figures. But slowly & gradually movies or television series also did start to garner the market of merchandising. Because of the diversified demands coming from the fans & that’s when funko pop utilized the aspect by taking the rights of some of the famous characters of eminent storylines i.e. DC, Marvel, Harry Potter, Star Wars under their domain. 

 

Hence giving it a global outreach through some funko pop iron man figurine or funko pop Deadpool figurine. But the beauty of these funko pop action figures was that they followed the same aesthetics & symmetry through the genre & the segment of action figure might be different. Thus helping your shelf give a better aesthetic look with these action figurines.

 

If you are a true funko pop action figurine fan. Then Nerd Arena is the best spot for you in terms of funko pop action figures. You can find a wide set of funko pop action figures starting from funko pop iron man to funko pop Deadpool. If you wish to add some of these to your shelf then you can find them at funko pop shop.